Riding the Black Ship: Japan and Tokyo Disneyland (Harvard East Asian Monographs)

By: Raz, Aviad E.

Price: $20.00

Quantity: 1 available

Book Condition: Near Fine


A clean, unmarked book with a tight binding. Slight curl to cover. 240 pages.


Stock Description


In 1996 over 16 million people visited Tokyo Disneyland, making it the most popular of the many theme parks in Japan. Since it opened in 1983, Tokyo Disneyland has been analyzed mainly as an example of the globalization of the American leisure industry and its organizational culture, particularly the "company manual." By looking at how Tokyo Disneyland is experienced by employees, management, and visitors, Aviad Raz shows that it is much more an example of successful importation, adaptation, and domestication and that it has succeeded precisely because it has become Japanese even while marketing itself as foreign. Rather than being an agent of Americanization, Tokyo Disneyland is a simulated "America" showcased by and for the Japanese. It is an "America" with a Japanese meaning.

Title: Riding the Black Ship: Japan and Tokyo Disneyland (Harvard East Asian Monographs)

Author: Raz, Aviad E.

Categories: Japan, Business/Careers/Economics,

Publisher: Cambridge, MA, Harvard University Asia Center: 1999

ISBN Number: 0674768949

ISBN Number 13: 9780674768949

Binding: Trade Paperback

Book Condition: Near Fine

Type: Business/Careers/Economics

Seller ID: 141038